Federal Government Policy and Business

What Government Can Learn from Business about Customer Experience

Government Executive: The White House recently launched a SWAT team to bring ideas from the business world to help make government more effective: the White House Office of American Innovation. One of its primary goals is to drive improvements that will benefit citizens as the customers of government, according to Jared Kushner, a senior adviser to the president, who will lead the office.

Not all lessons from the private sector apply to government. But there are many areas in which federal leaders can learn from the business community about how to provide a better customer experience. One key lesson is that improving the customer experience leads to benefits that go well beyond happy customers.

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