Obama Tells Agencies to Hire Experts in Giving People Exactly What They Want

Government Executive: President Obama on Tuesday unveiled a plan to make agencies use hard evidence to deliver services to Americans in ways that are easier to understand and result in better, more informed choices by program recipients.

Obama’s executive order formally established the White House’s Social and Behavioral Sciences Team and tasked agencies across government with finding the means to simplify access to their services and incentivize better decision making by end users. Part of that process will require a new emphasis by agencies to recruit behavioral scientists into their ranks.

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