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Most Americans Don't Realize What Companies Can Predict from Their Data
Government Technology: Sixty-seven percent of smartphone users rely on Google Maps to help them get to where they are going quickly and efficiently.
A major of feature of Google Maps is its ability to predict how long different navigation routes will take. That’s possible because the mobile phone of each person using Google Maps sends data about its location and speed back to Google’s servers, where it is analyzed to generate new data about traffic conditions.
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