State & Local Government Policy, Business and Technology

New city logos and branding unveiled to mixed response

American City and County: Cities are releasing new logos and slogans, but not everyone is thrilled with the new designs.

Raleigh officials unveiled a new logo on Nov. 8, which is to replace its city seal, the Raleigh News & Observer reports. ThecCity council approved it immediately.

“We’ve butchered the seal and abused it,” Raleigh Communications Director Damien Graham told the News & Observer. “It’s lost leaves, gained leaves, and frankly, we’ve been disrespecting this seal for a long time. Our goal is to preserve it and use it in capacities it’s designed for, in official capacities.”

City council members praised the new design, which consists of “Raleigh” in a simple font with a minimalist oak tree design, per the News & Observer. The city paid two design firms a combined $226,000 for the logo creation and outreach process. “I want to thank you for not being afraid of the fundamental strength of our oak tree and embracing it in this logo,” Raleigh Councilman Russ Stephenson said, per the News & Observer.

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