How Savvy Financiers Pitch Complex Investment Programs

Stateline: The deal Ryan Brennan of Advantage Capital Partners described to Washington state senators sounded too good to pass up.

At a hearing in Olympia in February, Brennan told the lawmakers that the bill they were considering would spur investment in businesses in struggling, rural areas of the state. Twenty or more states had already launched similar programs, Brennan said, and in neighboring Oregon, one of them had already created 1,309 jobs.

Most of the senators were sold. “I’m very excited about any economic development, especially in our rural areas,” one said. Two weeks later, the committee approved the bill.

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