State & Local Government Policy, Business and Technology

Secrets To Digital Success Are Obvious, But Difficult To Execute

InformationWeek: Well, how about that. A big consulting firm and market research company have both come to the realization that customer-focused business technology is the only path to an organization's digital transformation. Or, to put it in the language of their recent study, "The customer experience is at the heart of digital transformation." (That may sound awfully familiar to readers of this column.)

In all seriousness, here's what the study was about and what I think it means to enterprise IT. Accenture recently commissioned Forrester to do some research into digital practices, and that is definitely valuable. Like most of this type of research, it was conducted among a reasonable number of decision-makers (396, in this case) on the topic across an international swath of organizations and a similarly broad range of industries: automotive, consumer goods, tech, manufacturing, retail, media, travel, hospitality, energy, finance, banking, and so on. Great stuff.

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