State & Local Government Policy, Business and Technology

Klout and Kred Scores: Critical or Meaningless?

Government Technology: Companies like Klout and Kred score how influential individuals, brands and organizations are within their social media networks. The more you post, the higher you score and the higher your influence. Skeptics say these scores are meaningless and don’t really matter, while proponents claim that they are absolutely critical. Still, many people have never even heard of Klout or Kred, nevermind their own scores on either platform.

What are your Klout and Kred scores? What are your followers’ scores? And why should you care about either? Government Technology set out to find out from top social media experts exactly what Klout and Kred scores are, what they mean, how they work and whether government social media managers should put stock into theirs and those of their followers.

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