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What Are You Looking At? Social Security Wants To Know
NextGov: The Social Security Administration wants to look deep into your eyes to learn your most ardent desires—or at least what you’re looking at most on their websites.
The agency issued a request for information Wednesday seeking eye-tracking technologies to help improve the user experience on its sites. Social Security already does usability testing but wants an eye-tracking capability to improve the data it collects.
The contractor will be expected to provide and install the necessary hardware and software, as well as training agency personnel on how to use the technology.
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