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What is mobile app wrapping?
Computerworld: App wrapping -- the process of applying security policies to a mobile application such as email or a custom-built business app -- can help protect corporate data without changing an app's looks or functionality.
Once the technology is in place, app wrappers enable administrators to set policies that allow employees with corporate-owned or personal mobile devices to safely download an app, typically from an internal store.
As more companies deploy an over-arching enterprise mobility management (EMM) strategy, ensuring that sensitive corporate data isn't compromised by employees' mobile apps is paramount, because apps are increasingly targeted by cybercriminals as a window into backend systems.
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