Federal Government Information Technology

Industry News: New "Connection" Brand Advances 35-Year History of Innovation

MERRIMACK, NH, September 8, 2016 — PC Connection, Inc. (NASDAQ: PCCC), an industry-leading National Technology Solutions Provider, has changed its brand name to Connection. The Company will begin trading under the new ticker symbol NASDAQ: CNXN at market open on Friday, September 9, 2016. Reflecting the increasing relevance of transformational technologies, this new brand aligns precisely with the Company’s mission to connect people with technology that enhances growth, elevates productivity, and empowers innovation. Connection unites PC Connection, GovConnection, MoreDirect, and Softmart into one clear, concise, and powerful brand name. Emphasizing elements of the trademark symbol, the “blue arc,” this new brand clearly represents the organization’s strength, the unity of the 2,500-strong workforce, and their passion for connecting people with the high-quality technology solutions they require to meet both their everyday IT needs and solve their complex technology challenges.

Read article