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Here's Why You May Never Be Truly Anonymous in a Big Data World
Nextgov: Big data—the kind that statisticians and computer scientists scour for insights on human beings and our societies—is cooked up using a recipe that’s been used a thousand times. Here’s how it goes: Acquire a trove of people’s highly personal data—say, medical records or shopping history. Run that huge set through a “de-identification” process to anonymize the data. And voila—individuals become anonymous, chartable, and unencumbered by personal privacy concerns.
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