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NIH Sets Sights on Enterprisewide Tool to Track Its Millions of Twitter Engagements
NextGov: Generating millions of daily impressions across the 138 Twitter profiles it manages, the National Institutes of Health now needs health care-focused, enterprisewide social media monitoring and analytics software and services that can also pinpoint influencers to engage with online, help confront medical-centered misinformation—and more.
“With an average potential of 17,423,825 people and organizations interacting with just @NIH on Twitter each day, it is imperative that NIH is responsive to the conversation on Twitter and are meeting the needs of the public,” officials wrote in a statement of work released Wednesday.
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