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Apple, Aetna collaborating on new Watch-driven wellness rewards program
MobiHealthNews: This morning Aetna (which was recently acquired by CVS) and Apple announced a new wellness program that will leverage health data, a custom app and the Apple Watch. Called Attain by Aetna, the voluntary program will deliver personalized health goals, recommendations and rewards based on members’ daily activity.
“From fitness enthusiasts, to casual gym-goers, to parents who get all their exercise by keeping up with their kids — we designed Attain for everyone,” Dr. Alan Lotvin, EVP of transformation for CVS Health, said in a statement.
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