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Apple’s health strategy: Democratizing health information
MobiHealth News: It’s fair to say that Apple isn’t just dipping its toe into healthcare anymore. This past year the company announced its first two FDA clearances including a De Novo clearance for a built-in Apple Watch ECG feature that went live in December. It also announced numerous hospital partners for Apple’s Health Records initiative, including, most recently, the Department of Veterans Affairs. And in interviews, CEO Tim Cook hasn’t downplayed Apple’s health efforts. On the contrary, in January he told Mad Money’s Jim Cramer “I do think, looking back, in the future, [you’ll say] Apple’s most-important contribution to mankind has been in health.”
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