Modern Healthcare: The word "patient" is rapidly fading from the healthcare lexicon. Nowadays, healthcare executives sound like those from any other industry, talking about "consumers" or even "customers."
With consumer-friendly companies like Apple and Amazon nipping at the heels of traditional healthcare organizations, not to mention the rise in out-of-pocket expenses, the consumer is inching toward center stage in healthcare. Leaders are responding with efforts to create more seamless and convenient healthcare experiences.
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