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Is Facebook making moves in healthcare?
Modern Healthcare: Facebook ads are often eerily personal, showing you the shoes you've been obsessing over for weeks or a restaurant in the city you're traveling to next. Soon, those ads might get even more personal, targeting users' health.
The company could be about to jump headfirst into healthcare advertising and data analytics, according to some in the industry, combining what it already knows about its users with healthcare-specific data.
Right now, Facebook's business model is centered around advertising. The company sells access to detailed information about its users for targeted ads (though the company doesn't specifically sell users' actual data).
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