Nextgov: In 10 days HealthCare.gov has to work. By January, the Obama administration has to figure out how to send subsidies to insurance companies and deal with the upcoming "You Can Keep Your Doctor" PR crisis. And at some point Obamacare needs some rebranding — not for the sake of President Obama, but so people who might enroll on state-run exchanges aren't scared off. If we were running the free world, our Obamacare to-do list might look something like this:
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