HHS Rebrands Health Exchanges as 'Insurance Marketplaces'

Governing: As part of its campaign to increase public awareness about the Affordable Care Act (ACA), the U.S. Department of Health and Human Services (HHS) introduced some new terminology Wednesday: the entities formerly known as 'health insurance exchanges' -- websites similar to Expedia or Orbitz where people can purchase health coverage -- will now be called 'health insurance marketplaces.'

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