Education Week: Administrators in Anchorage, Alaska, cranked up the volume on their annual back-to-school campaign a few weeks ago when, after scanning district attendance rolls, they realized they were more than 4,000 students off from their projected enrollment.
District leaders appeared on the nightly newscasts and the morning radio shows, they extended in-person registration into the weekend, called parents of kids who were MIA, and then dispatched teachers to start knocking on students’ doors.
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