Inside Higher Ed: This is the time of year when colleges boast about their new students. You know the stories: the perfect grade point averages, the SAT or ACT scores to make one jealous, and the service projects that make the admissions office swoon.
What to do? Admit students as you can. But then talk about the problems. These days, the students who are perfect to admissions deans can be awfully hard to enroll. Many of them lack the money (or money they can use) to pay for college, at private institutions or at public institutions outside their state. So admissions deans must think about what they will be doing now to retain those students.
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