Government Technology: Around the start of the year, broadband conglomerate AT&T embarked on a new customer relations initiative.
Consumer expectations and competition are on the rise, AT&T executives said, so they needed to look more at how to better cater to customers. Specifically, they saw a need to invest more into the concept of design thinking, which is a method of step-by-step cognitive, strategic and practical processes used by designers to create design concepts.
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