Campus Technology: In 2012, Georgetown University found itself in need of a plan to replace its decades-old, on-premise advancement system. Institutional leadership took that opportunity to envision something much bigger: the creation of a new, cloud-based, integrated CRM system that could grow to replace legacy systems supporting decision-making for all constituents, university-wide. The system, dubbed Georgetown 360, would offer an enterprise 360-degree holistic view of data for faculty, students, advisers and administrators, and eventually other staff, alumni, applicants and more.
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