Inside Higher Ed: Quality, cost, reputation -- in that order. Those are the top three factors that influence how faculty members pick which textbooks and course materials they assign, according to the results of a survey of faculty at two- and four-year institutions.
Virtually every faculty member surveyed (97.1 percent) for “Going Digital,” a report being presented today at the Independent College Bookstore Association retail conference in Orlando, Fla., said their own assessment of the quality of a textbook is an important or a very important factor influencing their course material selection process, followed by the cost (86.3 percent) and a near tie between comments from colleagues (71.2 percent) and students or teaching assistants (71.1 percent). Less than one-third of respondents (31.6 percent) said the availability of digital supplements played an important role in that process.
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